Jan 7, 2025
Jan 7, 2025
Jan 7, 2025
Velar's Brand Refresh: Embracing Evolution, Honoring Our Roots
Velar's Brand Refresh: Embracing Evolution, Honoring Our Roots
Velar's Brand Refresh: Embracing Evolution, Honoring Our Roots
At Velar, our journey in the Bitcoin DeFi space has been one of rapid growth, innovation, and community building. As we embark on our next chapter, it's time to unveil a brand refresh that not only reflects where we've been but also where we're headed.
This update is more than just a new look—it's a statement of our commitment to the future of Bitcoin DeFi, expressed through a carefully crafted design language that balances elegance, confidence, and a deep connection to the Bitcoin ecosystem.
Introducing a Confident New Chapter: A Logo Evolution That Honors Bitcoin's Legacy
With our brand refresh, we embarked on a logo evolution that honors both Velar's legacy and Bitcoin's enduring influence. Our new logo is bolder and more striking, designed to stand out in a crowded market. Just as Bitcoin is here to stay, Velar is forever—a brand that embodies resilience, innovation, and the unshakeable belief in the future of decentralized finance. This evolution is not just about aesthetics; it's about making a statement that Velar, like Bitcoin, is here to stay, to build, and to lead.
As part of this refresh, we've introduced new colors—blue and orange—that inject a sense of confidence and energy into Velar's visual identity. Blue, with its associations of trust, innovation, and reliability, complements our commitment to security and cutting-edge technology. Orange, a color deeply associated with Bitcoin since its early days, adds a vibrant pop of color to our brand.
The choice of orange is no coincidence. Since 2013, when the Bitcoin symbol was first designed with an orange circle and a white "B" has become synonymous with Bitcoin. The color orange has since become a rallying point for the Bitcoin community. By incorporating orange into our brand, we're not just adding energy and enthusiasm to our visual identity—we're also paying homage to the very foundation of the cryptocurrency world that Velar builds upon.
Together, these colors breathe new life into our brand, making it not only more memorable but also more reflective of our forward-looking vision and our roots in the Bitcoin ecosystem.
A New Identity Across Every Touchpoint
Starting today, you'll see this new brand identity across all of our touchpoints—Velar DEX, PerpDex, Bridge, website, social media platforms, and beyond. This transition marks an important milestone in Velar's journey, signifying our growth and our readiness to make an even bigger impact in the Bitcoin DeFi space.
A Bold Statement for the Future
Our brand refresh is more than just a visual update—it's a declaration of our ambition and our belief in the future of decentralized finance. As we continue to grow and innovate, this new identity will serve as a constant reminder of who we are, where we came from, and where we're going.
"Bitcoin's rapid evolution has allowed it to become the foundation of a more equitable financial system—one without international boundaries or intermediaries, that everyone can participate in," explains Mithil Thakore, CEO. "Velar has been at the forefront of that metamorphosis. Just as Bitcoin's identity evolves, so does ours, with a fresh image that reflects how we're enhancing the value of its ecosystem."
Just as Bitcoin has proven its staying power over the years, Velar is committed to being a permanent fixture in the DeFi landscape. Our refreshed brand embodies this commitment: Velar is forever, just as Bitcoin is forever. We're building on the solid foundation that Bitcoin has laid, creating financial tools and services that extend its capabilities and bring the power of decentralized finance to more people around the world.
"At Velar, we've always believed in the power of Bitcoin, but our brand didn't fully reflect the bold vision we have for the future," notes Peter Watson, CMO. "This refresh is a reflection of that ambition—a commitment to push the boundaries of Bitcoin DeFi, both in technology and identity."
Thank you for being a part of our journey. We're excited to share this new chapter with you and to continue building the future of Bitcoin DeFi together.
Access Velar's updated brand assets and guidelines to integrate our refreshed identity into your projects and communications.
At Velar, our journey in the Bitcoin DeFi space has been one of rapid growth, innovation, and community building. As we embark on our next chapter, it's time to unveil a brand refresh that not only reflects where we've been but also where we're headed.
This update is more than just a new look—it's a statement of our commitment to the future of Bitcoin DeFi, expressed through a carefully crafted design language that balances elegance, confidence, and a deep connection to the Bitcoin ecosystem.
Introducing a Confident New Chapter: A Logo Evolution That Honors Bitcoin's Legacy
With our brand refresh, we embarked on a logo evolution that honors both Velar's legacy and Bitcoin's enduring influence. Our new logo is bolder and more striking, designed to stand out in a crowded market. Just as Bitcoin is here to stay, Velar is forever—a brand that embodies resilience, innovation, and the unshakeable belief in the future of decentralized finance. This evolution is not just about aesthetics; it's about making a statement that Velar, like Bitcoin, is here to stay, to build, and to lead.
As part of this refresh, we've introduced new colors—blue and orange—that inject a sense of confidence and energy into Velar's visual identity. Blue, with its associations of trust, innovation, and reliability, complements our commitment to security and cutting-edge technology. Orange, a color deeply associated with Bitcoin since its early days, adds a vibrant pop of color to our brand.
The choice of orange is no coincidence. Since 2013, when the Bitcoin symbol was first designed with an orange circle and a white "B" has become synonymous with Bitcoin. The color orange has since become a rallying point for the Bitcoin community. By incorporating orange into our brand, we're not just adding energy and enthusiasm to our visual identity—we're also paying homage to the very foundation of the cryptocurrency world that Velar builds upon.
Together, these colors breathe new life into our brand, making it not only more memorable but also more reflective of our forward-looking vision and our roots in the Bitcoin ecosystem.
A New Identity Across Every Touchpoint
Starting today, you'll see this new brand identity across all of our touchpoints—Velar DEX, PerpDex, Bridge, website, social media platforms, and beyond. This transition marks an important milestone in Velar's journey, signifying our growth and our readiness to make an even bigger impact in the Bitcoin DeFi space.
A Bold Statement for the Future
Our brand refresh is more than just a visual update—it's a declaration of our ambition and our belief in the future of decentralized finance. As we continue to grow and innovate, this new identity will serve as a constant reminder of who we are, where we came from, and where we're going.
"Bitcoin's rapid evolution has allowed it to become the foundation of a more equitable financial system—one without international boundaries or intermediaries, that everyone can participate in," explains Mithil Thakore, CEO. "Velar has been at the forefront of that metamorphosis. Just as Bitcoin's identity evolves, so does ours, with a fresh image that reflects how we're enhancing the value of its ecosystem."
Just as Bitcoin has proven its staying power over the years, Velar is committed to being a permanent fixture in the DeFi landscape. Our refreshed brand embodies this commitment: Velar is forever, just as Bitcoin is forever. We're building on the solid foundation that Bitcoin has laid, creating financial tools and services that extend its capabilities and bring the power of decentralized finance to more people around the world.
"At Velar, we've always believed in the power of Bitcoin, but our brand didn't fully reflect the bold vision we have for the future," notes Peter Watson, CMO. "This refresh is a reflection of that ambition—a commitment to push the boundaries of Bitcoin DeFi, both in technology and identity."
Thank you for being a part of our journey. We're excited to share this new chapter with you and to continue building the future of Bitcoin DeFi together.
Access Velar's updated brand assets and guidelines to integrate our refreshed identity into your projects and communications.
At Velar, our journey in the Bitcoin DeFi space has been one of rapid growth, innovation, and community building. As we embark on our next chapter, it's time to unveil a brand refresh that not only reflects where we've been but also where we're headed.
This update is more than just a new look—it's a statement of our commitment to the future of Bitcoin DeFi, expressed through a carefully crafted design language that balances elegance, confidence, and a deep connection to the Bitcoin ecosystem.
Introducing a Confident New Chapter: A Logo Evolution That Honors Bitcoin's Legacy
With our brand refresh, we embarked on a logo evolution that honors both Velar's legacy and Bitcoin's enduring influence. Our new logo is bolder and more striking, designed to stand out in a crowded market. Just as Bitcoin is here to stay, Velar is forever—a brand that embodies resilience, innovation, and the unshakeable belief in the future of decentralized finance. This evolution is not just about aesthetics; it's about making a statement that Velar, like Bitcoin, is here to stay, to build, and to lead.
As part of this refresh, we've introduced new colors—blue and orange—that inject a sense of confidence and energy into Velar's visual identity. Blue, with its associations of trust, innovation, and reliability, complements our commitment to security and cutting-edge technology. Orange, a color deeply associated with Bitcoin since its early days, adds a vibrant pop of color to our brand.
The choice of orange is no coincidence. Since 2013, when the Bitcoin symbol was first designed with an orange circle and a white "B" has become synonymous with Bitcoin. The color orange has since become a rallying point for the Bitcoin community. By incorporating orange into our brand, we're not just adding energy and enthusiasm to our visual identity—we're also paying homage to the very foundation of the cryptocurrency world that Velar builds upon.
Together, these colors breathe new life into our brand, making it not only more memorable but also more reflective of our forward-looking vision and our roots in the Bitcoin ecosystem.
A New Identity Across Every Touchpoint
Starting today, you'll see this new brand identity across all of our touchpoints—Velar DEX, PerpDex, Bridge, website, social media platforms, and beyond. This transition marks an important milestone in Velar's journey, signifying our growth and our readiness to make an even bigger impact in the Bitcoin DeFi space.
A Bold Statement for the Future
Our brand refresh is more than just a visual update—it's a declaration of our ambition and our belief in the future of decentralized finance. As we continue to grow and innovate, this new identity will serve as a constant reminder of who we are, where we came from, and where we're going.
"Bitcoin's rapid evolution has allowed it to become the foundation of a more equitable financial system—one without international boundaries or intermediaries, that everyone can participate in," explains Mithil Thakore, CEO. "Velar has been at the forefront of that metamorphosis. Just as Bitcoin's identity evolves, so does ours, with a fresh image that reflects how we're enhancing the value of its ecosystem."
Just as Bitcoin has proven its staying power over the years, Velar is committed to being a permanent fixture in the DeFi landscape. Our refreshed brand embodies this commitment: Velar is forever, just as Bitcoin is forever. We're building on the solid foundation that Bitcoin has laid, creating financial tools and services that extend its capabilities and bring the power of decentralized finance to more people around the world.
"At Velar, we've always believed in the power of Bitcoin, but our brand didn't fully reflect the bold vision we have for the future," notes Peter Watson, CMO. "This refresh is a reflection of that ambition—a commitment to push the boundaries of Bitcoin DeFi, both in technology and identity."
Thank you for being a part of our journey. We're excited to share this new chapter with you and to continue building the future of Bitcoin DeFi together.
Access Velar's updated brand assets and guidelines to integrate our refreshed identity into your projects and communications.
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Subscribe to our newsletter Bitcoin Bytes for timely insights, razor-sharp analysis, and real alpha about the rapidly evolving Bitcoin ecosystem.
No spam, only alpha!
This update represents our dedication to building tools that make decentralized finance more accessible.
This update represents our dedication to building tools that make decentralized finance more accessible.
As we embark on our next chapter, it's time to unveil a brand refresh that not only reflects where we've been but also where we're headed.
As we embark on our next chapter, it's time to unveil a brand refresh that not only reflects where we've been but also where we're headed.
Trade on Velar and win rewards
Trade on Velar and win rewards
This update represents our dedication to building tools that make decentralized finance more accessible.
As we embark on our next chapter, it's time to unveil a brand refresh that not only reflects where we've been but also where we're headed.